Meet Insider One AI™

The artificial intelligence that powers every one of our products. Drive smarter, faster, more meaningful engagement powered by predictive, generative, and agentic intelligence

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Meet Insider One AI™
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4.8/5.0

Trusted by 2,000+ customers

See our user reviews on G2

Deliver trustworthy, relevant
experiences on autopilot

The world’s most comprehensive AI solution for customer engagement. 
Insider One AI™ helps leading brands achieve higher productivity while
driving more revenue and ROI.

AGENTIC AI

Drive outcomes autonomously

Purpose-built agents to deliver superior customer engagement through human-like conversations.

GENERATIVE AI

Increase productivity and efficiency

Automate segment discovery, journey creation, content and image generation with simple prompts.

PREDICTIVE AI

Anticipate human behavior

Target based on preferences and behavior with ready-to-use segments and recommendations.

AGENTIC AI

Agent One™

Deliver superior engagement
with autonomous agents

INSIGHTS AGENT

Ask your data what happened and why

Insights Agent turns campaign, audience, and product data into clear answers, charts, and recommendations, so marketers can move from reporting to action faster.

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Ask your data what happened and why
Ask your data what happened and why

DESIGN AGENT

Transform Figma designs into fully functional campaigns with Design Agent

Design Agent converts Figma files into fully functional, brand-ready campaigns, so marketers can launch faster without waiting on manual build cycles.

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Transform Figma designs into fully functional campaigns with Design Agent
Transform Figma designs into fully functional campaigns with Design Agent

SHOPPING AGENT

Drive shoppers to buy with Shopping Agent

Turn your web search engine into an intelligent answer engine with emotionally resonant, personalized conversations.

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Drive shoppers to buy with Shopping Agent
Drive shoppers to buy with Shopping Agent

SUPPORT AGENT

Deliver faster resolutions with Support Agent

Build lasting loyalty with an always-on, human-like agent powered by CDP, CRM, and other customer data sources.

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Deliver faster resolutions with Support Agent
Deliver faster resolutions with Support Agent
SUCCESS STORY

Braun x Shopping Agent

×
 
 

GENERATIVE AI

Work smarter, achieve more

Deliver profitable segments 30X faster

Input your use case and expected outcome, then let our AI create ready-to-use segments for your business goal—whether it's engagement, conversions, or both.

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Craft journeys in a fraction of the time

Let Insider One AI auto-generate cross-channel journeys optimized to achieve your goal. Remove the guesswork and let AI build journeys with the highest likelihood of success.

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Build campaign content in seconds

Create click-worthy email subject lines and engaging content with a simple prompt. Insider One AI automatically customizes messages to the channel and required outcome.

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Deliver profitable segments 30X faster

Input your use case and expected outcome, then let our AI create ready-to-use segments for your business goal—whether it's engagement, conversions, or both.

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Craft journeys in a fraction of the time

Let Insider One AI auto-generate cross-channel journeys optimized to achieve your goal. Remove the guesswork and let AI build journeys with the highest likelihood of success.

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Build campaign content in seconds

Create click-worthy email subject lines and engaging content with a simple prompt. Insider One AI automatically customizes messages to the channel and required outcome.

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Leverage AI to maximize impact

Leverage AI to maximize impact Leverage AI to maximize impact

Leverage AI to maximize impact

Use AI features like Next Best Channel, Send Time Optimization, and Auto Winners to deliver journeys that respond and pre-empt your customers' needs and preferences.

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PREDICTIVE AI

Maximize impact with AI-powered precision

Predict user intent in real-time

Segment customers with a high likelihood to purchase and customer lifetime value to focus on your most profitable customers. Engage them with messages at the right time with send-time optimization to maximize conversions..

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Deliver tailor-made product recommendations

Understand customer behavior, analyze insights, and predict their preferences with AI to deliver product recommendations tailor-made for each customer.

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Be where your customers are

Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.

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Predict user intent in real-time

Segment customers with a high likelihood to purchase and customer lifetime value to focus on your most profitable customers. Engage them with messages at the right time with send-time optimization to maximize conversions..

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Deliver tailor-made product recommendations

Understand customer behavior, analyze insights, and predict their preferences with AI to deliver product recommendations tailor-made for each customer.

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Be where your customers are

Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.

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Personalized messaging for every channel

Personalized messaging for every channel Personalized messaging for every channel

Personalized messaging for every channel

Use attributes, real-time behavior, and Predictive AI to craft the perfect message every time.

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CONVERSATIONAL AI

Build trust, detect intent, automate conversations

Engage in two-way conversations on WhatsApp

Powered by Open AI, Insider One AI allows brands to engage in conversations on messaging channels like WhatsApp. Use brand guidelines to ensure consistency and confidence in your bot’s tone of voice.

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Understand intent with advanced NLP

Insider One AI understands the intent and context behind any customer query, using advanced NLP, intent classification, and precise entity recognition to ensure customers get what they’re looking for.

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Engage in two-way conversations on WhatsApp

Powered by Open AI, Insider One AI allows brands to engage in conversations on messaging channels like WhatsApp. Use brand guidelines to ensure consistency and confidence in your bot’s tone of voice.

Platform Tour

Understand intent with advanced NLP

Insider One AI understands the intent and context behind any customer query, using advanced NLP, intent classification, and precise entity recognition to ensure customers get what they’re looking for.

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Turn ChatGPT Apps into a revenue channel

Turn ChatGPT Apps into a revenue channel Turn ChatGPT Apps into a revenue channel

Turn ChatGPT Apps into a revenue channel

Deliver campaigns, capture real-time intent, and connect every ChatGPT conversation to profiles, journeys, and revenue

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WHERE AI GETS ANSWERS

MCP Server

MCP Server MCP Server

WHERE AI GETS ANSWERS

MCP Server

Give AI enterprise-grade, governed access to real-time data to power conversational analytics and high-confidence decisioning.

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Discover more

Smarter selection for journeys

Automatically choose the starter element for journey based on the use case and preferences

Autocomplete for journeys

Autocomplete journey paths to result in the highest engagement and results .

Image content generation

Reduce design dependency and create relevant visuals for your campaigns in seconds

Language support for localization

Automated translations to generate multi-language messages effortlessly

Content scoring & recommendations

Get your messages scored based on past performance and leverage alternate content where needed

Drag and drop content generator

Automate content generation for your emails easily using Insider One AI drag and drop block

Loved by brands, trusted by analysts

Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
Forrester EOP
IDC Omnichannel
IDC AI
G2
Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
Forrester EOP
IDC Omnichannel
IDC AI
G2
Insider One named a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines
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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2026 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs
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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25
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Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willingness to Recommend 100/100

Insider One recognized as a leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)
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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One recognized as a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2024
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Generative AI

Personalization

Segmentation

Analytics

Insider One named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms
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Personalization

Channel Breadth

AI / Machine Learning

Insder One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025
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AI

Journey Orchestration

Unifying Customer Data

Insider One named as the #1 Leader across 11 categories in G2 Winter’26 reports
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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

"We've worked with Insider One for over half a decade to power our digital experience. Within just eight months of launching Insider One's Shopping Agent, 18% of our ecommerce revenue has been directly influenced by it. At Braun Shop's scale, that's a significant when it runs largely autonomously. We've seen average order value increase by around 22% for new customers."

Yiğithan Polat
Ecommerce and Marketing Director, Braun Shop

“With Insider One’s powerful AI, we were able to engage our users to take the step from browsing to purchasing—all because they received more relevant and personalized offers. We were able to see a 25% increase in conversion rate in just one week.”

Digital Marketing Director
A.S. Watson Group

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with Insider One

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Frequently Asked Questions

What is generative AI?

Generative AI refers to a class of artificial intelligence models and systems that have the ability to generate new content, such as text, images, or even audio, that is similar to, or in some cases indistinguishable from, content created by humans. These models are designed to learn and understand patterns and structures within the data they are trained on and use that knowledge to produce novel outputs.

How does generative AI work?

Generative AI works by employing various machine learning techniques to learn patterns and structures within a given dataset and then using that learned knowledge to generate new, similar data.

How is generative AI used for customer experience?

Generative AI for CX means that you use a prompting process to automate different aspects of your customer experience, such as generating campaign text, images, customer journeys, or building segments.

What is predictive AI?

Predictive AI, also known as predictive analytics or predictive modeling, refers to the use of artificial intelligence (AI) and machine learning techniques to analyze historical and current data in order to make predictions about future events or trends. The goal is to leverage patterns and relationships within the data to forecast outcomes and take proactive actions based on those predictions.

How is predictive AI used in customer experience?

Predictive AI transforms customer experience by leveraging data analytics for personalized marketing, customer segmentation, and churn prediction. It anticipates support needs, facilitates dynamic pricing, and powers recommendation systems for tailored interactions. Predictive models also enhance fraud prevention, analyze feedback sentiment, and optimize the customer journey. Businesses leverage these insights to refine inventory management, ensuring product availability. In summary, predictive AI optimizes every touchpoint of the customer journey, from marketing and sales to support and feedback, enabling proactive strategies that improve satisfaction and loyalty.

What is conversational AI?

Conversational AI refers to artificial intelligence systems designed for natural language interactions. It enables machines to engage in conversations, understand user input, and provide meaningful responses. These systems, often powered by technologies like natural language processing and machine learning, are used in chatbots, virtual assistants, and voice-activated applications.

What is conversational AI in marketing?

Conversational AI aims to simulate human-like conversations, facilitating communication between users and machines across various platforms and devices. It finds applications in customer support, information retrieval, and interactive interfaces, enhancing user experiences by enabling seamless and context-aware interactions through spoken or written language.

How does conversational AI improve customer experience?

Conversational AI enhances customer experience by providing seamless and instant interactions. It enables personalized and context-aware conversations, addressing queries, and offering assistance in real time. Chatbots and virtual assistants powered by conversational AI streamline customer support, providing 24/7 availability. With natural language understanding, these systems grasp user intent, making interactions more intuitive. By automating routine tasks, offering quick responses, and adapting to user preferences, conversational AI optimizes customer engagement, contributing to overall satisfaction and loyalty.