Insider One recognized as a Leader in IDC MarketScape for AI-Enabled Marketing Platforms for Enterprise Companies 2025

Insider One’s AI-Native Architecture combines generative, predictive, conversational, and Agentic AI to drive real results.

Insider One recognized as a Leader in IDC MarketScape for AI-Enabled Marketing Platforms for Enterprise Companies 2025
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4.8/5.0

Trusted by 2,000+ customers

See our user reviews on G2

“AI is changing the way brands engage with customers and autonomous agents are at the heart of that shift... Insider One is shaping the future of AI-enabled marketing platforms in a fast-moving market.”

Garry Murray
Research Director, Enterprise Marketing Apps and Agents, IDC

Comprehensive AI Co-Pilots Powering Superior Customer Engagement at Scale

AGENTIC AI

Autonomous agents for superior customer engagement

Agent One™ brings together purpose-built AI agents to help you deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making.

GENERATIVE AI

Put your marketing on autopilot with Insider One AI

Improve targeting precision using AI-powered predictive segments in real time to boost the relevance of every interaction.

PREDICTIVE AI

Maximize impact with AI-powered precision

Combine data from online and offline sources, like your CRM, POS, and contact centers, to segment users based on real-time events and rule-based triggers.

AGENTIC AI

Autonomous agents for superior customer engagement

Agent One™ brings together purpose-built AI agents to help you deliver superior customer engagement through emotionally resonant conversations and autonomous decision-making.

GENERATIVE AI

Put your marketing on autopilot with Insider One AI

Improve targeting precision using AI-powered predictive segments in real time to boost the relevance of every interaction.

PREDICTIVE AI

Maximize impact with AI-powered precision

Combine data from online and offline sources, like your CRM, POS, and contact centers, to segment users based on real-time events and rule-based triggers.

Turn unified customer data into real-time,
AI-powered marketing action

Insider One’s AI-native platform brings data, decisioning, and execution together—so marketers
can automate at scale, without silos. IDC notes Insider One’s “advanced customer data
management and segmentation [that] unify data to create unique profiles and enable
targeted engagement with real-time, batch, and AI-powered predictive segmentation.”

Create single customer views with a scalable architecture

Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.

Maximize impact with AI-powered predictive targeting

Identify your high-value customers and the best moments to engage them with AI-driven predictive targeting. By analyzing real-time data and behavior patterns, reach the right audience with the right message— boosting conversion rates without the guesswork.

Be where your customer are

Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.

Create single customer views with a scalable architecture

Unify every customer interaction to build 360-degree profiles. Identify and segment audiences using 120+ rules to deliver personalized experiences that boost engagement, loyalty, and ROI.

Maximize impact with AI-powered predictive targeting

Identify your high-value customers and the best moments to engage them with AI-driven predictive targeting. By analyzing real-time data and behavior patterns, reach the right audience with the right message— boosting conversion rates without the guesswork.

Be where your customer are

Use AI-powered models such as Next Best Channel and Likelihood to Click/Unsubscribe to connect with customers when and where they’re most likely to engage. Deliver seamless customer engagement across 12+ channels from a single platform.

One canvas.
Any channel. Infinite possibilities.

Build and automate customer journeys without complexity. Insider One combines all the triggers, conditions, and actions you need in a single canvas, helping teams respond in
real time and create connected experiences that drive measurable growth.

Why leading brands choose Insider One

6x increase in ROI

Insider One is so much more than a technology partner. They own our targets like their own. We have high traffic, so their improvements make a huge difference to our success. Insider One’s predefined templates and easy-to-use interface allows our team to take quick actions on different channels.

Head of Digital Marketing and Ecommerce
259% increase in CVR

"We needed a solution that would help us deliver personalization at scale to boost engagement and conversions. Insider One had the right set of tools. Their personalized product recommendations helped us generate a 18.8% more revenue per user, and increase profitability from returning users by 42%."

Senior Ecommerce Manager

“"No one should think twice about choosing Insider One. Their team is always available. Through Insider One, we have strengthened gamification and deployed exciting ideas on our website."”

Head of Brand
150% increase in lead generation

"At the end of the day, our only goal is to increase sales, and using a tool like Insider One helps us do that."

Digital Marketing Manager

Advanced capabilities

Everything you need to send smarter, reach further, and drive measurable growth, and revenue from the inbox.

Search powered by AI

Search powered by AI

A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences.

Send time optimization

Send time optimization

Use an algorithm to find the best time to send messages based on engagement history.

A/B auto-winner selection

A/B auto-winner selection

Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics.

Image/Content Generation

Image/Content Generation

Reduce design dependency and create relevant visuals for your campaigns in seconds.

Smarter selection for journeys

Smarter selection for journeys

Automatically choose the starter element for journey based on the use case and preferences.

Language support for localization

Language support for localization

Automated translations to generate multi-language messages effortlessly.

Loved by brands, trusted by analysts

Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
Forrester EOP
IDC Omnichannel
G2
Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
Forrester EOP
IDC Omnichannel
G2

Insider One named a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines

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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2026 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs

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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25

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Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willlingness to Recommend 100/100

Insider One recognized as a leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)

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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One recognized as a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2024

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Generative AI

Personalization

Segmentation

Analytics

Insider One named a leader in the IDC MarketScape for Worldwide Omnichannel Marketing Platforms

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Personalization

Channel Breadth

AI / Machine Learning

Insider One retains #1 Leadership across 11 categories in G2’s Winter’26 reports

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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

Built for enterprise scale,
supported by local customer service

Our AI and machine learning engine makes millions of predictions every second to deliver billions
of experiences daily. With Insider One, you can experience the best of both: global expertise with local excellence.

Read the excerpt to learn more about why the IDC MarketScape says, “Large enterprises and medium-sized businesses seeking comprehensive customer engagement platforms will benefit most from Insider One.” 

1.4 billion+

user profiles

50 billion

push notification a month

1.6 billion

emails a month

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Learn why top analysts recommend Insider One.

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IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 Vendor Assessment, IDC #US49727423

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.