Insider One named a Leader in IDC MarketScape for Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023

The IDC MarketScape recognizes Insider One as the leader that “supports an impressive array of omnichannel marketing tactics.”

Insider One named a Leader in IDC MarketScape for Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023
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4.8/5.0

Trusted by 2,000+ customers

See our user reviews on G2

“The big names in the market no longer have a decisive technological advantage, which is symptomatic of a mature
market. In fact, the group of disruptors led by platforms like Insider One are either at or above technical parity with the conventional solutions.”

Garry Murray
Research Director, Enterprise Marketing Apps and Agents, IDC

Customer journey orchestration across 12+ channels to deliver seamless customer experiences

Reach customers wherever they are with the most extensive set of digital channels on the market. From app to WhatsApp to email to web, you won’t find this level of native channel support with any other vendor.

Explore Channels

One canvas.
Any channel. Infinite possibilities.

Build and automate customer journeys without complexity. Insider One combines all the
triggers, conditions, and actions you need in a single canvas, helping teams respond in
real time and create connected experiences that drive measurable growth.

Craft omnichannel customer journeys in a fraction of the time with Insider One AI™

Craft omnichannel customer journeys in a fraction of the time with Insider One AI™

Craft omnichannel customer journeys in a fraction of the time with Insider One AI™

Create customer journeys that increase AOV, product discovery, and conversions with just a few prompts. Simply outline your use case, outcomes, and customer type, then let Insider One AI™ segment and customize journeys based on behavioral data and customers’ likelihood to engage.

Why leading brands choose Insider One

6x increase in ROI

Insider One is so much more than a technology partner. They own our targets like their own. We have high traffic, so their improvements make a huge difference to our success. Insider One’s predefined templates and easy-to-use interface allows our team to take quick actions on different channels.

Head of Digital Marketing and Ecommerce
259% increase in CVR

"We needed a solution that would help us deliver personalization at scale to boost engagement and conversions. Insider One had the right set of tools. Their personalized product recommendations helped us generate a 18.8% more revenue per user, and increase profitability from returning users by 42%."

Senior Ecommerce Manager

“"No one should think twice about choosing Insider One. Their team is always available. Through Insider One, we have strengthened gamification and deployed exciting ideas on our website."”

Head of Brand
150% increase in lead generation

"At the end of the day, our only goal is to increase sales, and using a tool like Insider One helps us do that."

Digital Marketing Manager

Advanced capabilities

Everything you need to send smarter, reach further, and drive measurable growth, and revenue from the inbox.

Search powered by AI

Search powered by AI

A product discovery platform that helps you to curate intelligent, relevant, and fast search experiences.

Send time optimization

Send time optimization

Use an algorithm to find the best time to send messages based on engagement history.

A/B auto-winner selection

A/B auto-winner selection

Authorize AI to select the winning path and direct all users there automatically based on pre-selected metrics.

Image/Content Generation

Image/Content Generation

Reduce design dependency and create relevant visuals for your campaigns in seconds.

Smarter selection for journeys

Smarter selection for journeys

Automatically choose the starter element for journey based on the use case and preferences.

Language support for localization

Language support for localization

Automated translations to generate multi-language messages effortlessly.

Unified Customer Profiles

Insider One’s Customer Data Platform (CDP) helps you
unify customer data from first and third-party
sources to build complete profiles, generate insights
and deliver contextual experiences.

Audience Segmentation

Segmentation made easy with more than 100+ attributes, traits, behaviors, predictions, and more. Activate this data in real-time across 12+ channels.

Personalization

Use data from profiles and segments to deliver hyper-personalized content optimized for relevance and conversion.

Unified Customer Profiles

Insider One’s Customer Data Platform (CDP) helps you
unify customer data from first and third-party
sources to build complete profiles, generate insights
and deliver contextual experiences.

Audience Segmentation

Segmentation made easy with more than 100+ attributes, traits, behaviors, predictions, and more. Activate this data in real-time across 12+ channels.

Personalization

Use data from profiles and segments to deliver hyper-personalized content optimized for relevance and conversion.

Loved by brands, trusted by analysts

Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
Forrester EOP
IDC AI
G2
Gartner MQ
Gartner VOC MMH
Gartner VOC Pers.
Forrester Wave
Forrester EOP
IDC AI
G2

Insider One named a 2026 Gartner® Magic Quadrant™ Leader for Personalization Engines

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Marketing 3.99/5.0

Digital Commerce 4.11/5.0

Services and Support 3.94/5.0

Insider One Recognized as a 2026 Gartner Peer Insights™ Customers’ Choice for Multichannel Marketing Hubs

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Product Capabilities 4.9/5.0

Sales Experience 4.9/5.0

Deployment Experience 4.8/5.0

Support Experience 4.9/5.0

Insider One Recognized as a Gartner Peer Insights™ Customers’ Choice for Personalization Engines ‘25

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Overall Rating 4.8/5.0

Support Experience 4.9/5.0

Sales Experience 4.7/5.0

Willlingness to Recommend 100/100

Insider One recognized as a leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms)

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Personalization

Innovation Strategy

Platform Architecture

Predictive Analytics

Machine Learning

Insider One recognized as a Leader in The Forrester Wave™: Experience Optimization Platforms, Q4 2024

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Generative AI

Personalization

Segmentation

Analytics

Insider One is a Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025

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AI

Journey Orchestration

Unifying Customer Data

Insider One retains #1 Leadership across 11 categories in G2’s Winter’26 reports

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Personalization Software

CDP

Mobile Marketing

SMS Marketing

WhatsApp Marketing

6 more categories

Built for enterprise scale,
supported by local customer service

Our AI and machine learning engine makes millions of predictions every second to deliver billions
of experiences daily. With Insider One, you can experience the best of both: global expertise with local
excellence.

Learn more about why the IDC MarketScape says, “Large enterprises and
medium-sized businesses seeking comprehensive customer engagement platforms will benefit
most from Insider One.” 

1.4 billion+

user profiles

50 billion

push notification a month

1.6 billion

emails a month

Get a demo

Take a test drive and learn why top analysts recommend Insider One.

“IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.”, By: Gerry Murray and Roger Beharry Lall, August 2023, IDC #US49727423

IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles.